50th Anniversary Campaign:
A Journey Through Five Decades of Iconic Beauty and Style
To celebrate the company's 50th anniversary, we brought to life a dynamic visual narrative that paid homage to the evolving spirit of fashion and hair across five unforgettable decades. This campaign was not just a tribute to style but a creative celebration of cultural moments that defined each era through the lens of beauty.
This campaign was a celebration of timeless trends, cultural influence, and creative reinvention—honoring 50 years of beauty innovation and brand evolution.
The 1970s brought Farrah Fawcett’s windswept glamour and the powerful beauty of Black women embracing natural afro textures—a nod to both pop culture and the rise of multicultural influence in beauty.
In the 1980s, we channeled Madonna’s unapologetic individuality and layered textures, embodying the attitude and experimentation that defined the decade
The 1990s focused on one of the most requested cuts of the era—The Rachel—popularized by Jennifer Aniston’s character on *Friends*, a hairstyle that became a cultural touchpoint of modern femininity
We entered the 2000s with a tribute to Beyoncé’s long, sleek hair and high-glam energy, before transitioning into the most contemporary era, showcasing the influence of the Kardashian aesthetic—colored hair, sculpted silhouettes, and a bold, irreverent approach to style.
Our VP of Product Design, Frank Campanella, crafted every look with meticulous styling that balanced authenticity and reinvention. I led casting in Miami, selecting a diverse group of models who could authentically embody the essence of each decade. The wardrobe, curated by the legendary Barbara Hulanicki of BIBA London, added a rich layer of historical fashion credibility and modern polish.
My Role:
Creative Direction / Photography Direction / Style Direction / Casting / Production / Layout / Visual Post-Production
Photographer: Juan Algarin
Hair Design: Frank Campanella.
Wardrobe: Barbara Hulanicki – BIBA London
