Back in the Sixties, Eva Gabor was the founder of what at that time was called Eva Gabor International, today HairUWear Inc. Her brand has been in the market for over 50 years. After a huge brand makeover, today's sales and recognition have surpassed expectations.
When I took over this brand overhaul, the images and catalogs did not seem to tell the story, it was old-fashioned and to be a brand dedicated to a mature women audience it was not age appropriate.
The evolution went from this below...
To a more relatable, natural, classic, and sophisticated look.
With a fresh and clean catalog layout, very useful to our customers
With a fresh and clean catalog layout, very useful to our customers
My role:
Creative Direction / Photography Direction / Style Direction / Casting / Production / Layout / Visual Post-Production
Photographer: Juan Algarin
Creative Direction / Photography Direction / Style Direction / Casting / Production / Layout / Visual Post-Production
Photographer: Juan Algarin
